On Black Friday 2020, we made it easier for buyers in the Seattle area to show their support for Black-owned businesses.
With the initiative, Black Black Friday, shoppers can find local Black-owned businesses and encourage others to do so as well through a shareable sticker campaign. Working with the agency, DNA Seattle, we delivered strategy, concept, branding, a social campaign, and microsite design. We also provided a comms plan to help with the launch and rollout.
